110 Progress toward Cyberimmortality collect a great deal of data rigorously about a person’s skills, beliefs, behaviors, preferences, and emotional reactions. My own research has focused on recording people’s atti- tudes  and  preferences,  building  on  decades  of  past  work in  such  fields  as  sociology  and  political  science  that  have become progressively computerized. [5–7] Attitudes are not merely personal but social, and my methodology begins with the  ambient  culture  surrounding  with  the  individual.  [8] In May 1997, I launched a website called The Question Factory to create questionnaire items by posting open-ended surveys that asked respondents to write their views on various general topics. [9;10] For example, after pretesting on The Question Factory an open-ended question about what will happen over the coming century, I was able to place it in Survey2000, a massive web-based questionnaire sponsored by the National Geographic Society. About 20,000 people responded. From the several megabytes of predictions, I was able to edit 2,000 statements about the future that became fixed-choice ques- tionnaire items, expressing the full range of views found in our culture. The respondent is supposed to say how likely it is that each idea will come true, and how good it would be if it did, so the resultant number of questions was actually 2 times 2,000 or 4,000. [11;12] Other work with The Question Factory led to a total of 20,000 statements or 40,000 items. One set of 2,000 were stimuli that might elicit one of 20 different emotions in people: Anger, Boredom,  Desire,  Disgust,  Excitement,  Fear,  Frustration, Gratitude, Hate, Indifference, Joy, Love, Lust, Pain, Pleasure, Pride,  Sadness,  Satisfaction,  Shame,  and  Surprise.  I  then wrote a program for a pocket computer that would make it easy and convenient for a person to respond to a few items wherever they happened to be during the day. Each stimulus was rated in terms of how much it might produce each of the 20 emotions in a person, and in terms of three semantic dif-