1. Pricing structure. Membership of one year costs $75-$110. This will give you an "An incredible 25-50% discount" on their webstore among other benefits. But the price seems to be exactly the same for members who buy 1-3 units of a product on their webstore and for non-members who buy on Iherb. Only if you buy at least 4 units of a product from their webstore will members get a cheaper price on their webstore than non-members buying on Iherb. So you will only save on becoming a member if you buy a lot in bulk. Why? If they have already taken the trouble and fixed costs of opening a webstore, then why not have a cheaper price for everyone than at a middleman webstore? Even if they have a somewhat cheaper price for non-member than Iherb their profit should be greater since they must sell for a large discount to Iherb so the middleman can get a descent profit.
2. Price. Even if you are a member and buy in bulk the price looks expensive compared to the competitors. For example, if you are a memeber and buy 10 units of Ubiquinol the unit price is $39 while it is $31.5 if you buy one unit of Now Ubiquinol at Iherb as non-memeber.
3. Rare ingredients. It is often difficult to compare prices with competitors since often unusual components are added which may or may not justify the higher price. Since they are unusual you must probably often read the scientific literature to see if they looks safe, effective, and are available in effective amounts. An example. They do not sell a simple omega-3 oil but an omega-3 oil with added "Sesame Lignans & Olive Fruit Extract" for around double the price of a Now products without these extracts. At least the sesame lignans look to be a low dose compared to what has been used in human studies.
4. Quality. The only statement regardig quality, manufacturing, or testing I can find is this in their FAQ:
http://www.lef.org/c...y.htm#question6
Compare to the extensive material at Now:
http://www.nowfoods....ality/index.htm
Since they do not mention having a manufacturing facility (GMP or not), product test laboratory, or quality assurance procedures, I suspect that they outsource their production to other manufacturers who may or may not be in the US and likely may have varying quality procedures. They do mention having a Certificate of Analysis available for every product but it seems questionable that this can replace continuous quality checking and procedures as described at Now.
Edited by Blue, 06 September 2009 - 09:26 PM.