Thank Caliban,
1) ImmInst is partnering with many different supplement sellers and hopes to reach out to as many reputable companies as possible in this sector. Could we still do that if we were perceived as a competitor?If by partnering, you mean selling banner space... then that is fine. A new non-profit may give you the room to continue, while providing fund to your cause. On the other hand you need to ask yourself... what is more important, raising $15,000 (or much much more) a month for my cause or selling banner space for a $1,500 in revenue from partners? The answer to that will probably lead you to consider how you raise funds.
2) Historically, 'anti-aging' is thoroughly tainted with the label of snakeoil. Do we risk loosing standing in the scientific community if we get stuck in the supplements field more than we already are?Sell solid, no BS supplements, that have a solid history of being good to take. No weird over the top nootropics, or the latest fad in supplements, just stuff that Michael would be proud of. The scientific community are people after all, and probably take some vitamins and supplements as long as good solid evidence supports it.
3) Many 'supplement' have waxed and waned in popularity over the years. Would we not loose our status as a neutral discussion platform as soon as we enter that space as a player?
As a player, people would look to imminst for guidance and you can simply suggest safety over popularity, until reasonable evidence appears. Staying neutral, does not mean you need to sell the latest fad. In your case staying neutral would mean, being conservative regarding new things.
4) Selling supplements necessitates new staff, new accounting procedures, and a complete realignment of management structure. Would we risk loosing our focus and sense of purpose?Have the supplement folks be merely an arm of Imminst, for the purpose of raising funds. Keep the core people involved in the projects at hand. Again, a new non-profit could be used to raise money for longevity purposes, while imminst directs funds to the best of these projects.
5) Supplements are sensitive products. One single adverse reaction, misspelling of the label, incorrect filing, careless comment on the forums, contamination event etc could lead to all kinds of legal difficulties.Insurance exists for these things, however (and more importantly) if you have and test all batches, you will likely never need the insurance. As for labeling, and careless forum comments... FDA labeling is not hard to follow, and forum comments are made and forgotten... typically if you only sell supplements with a solid history, this should not be an issue.
6) Your company is making good money selling supplements, so are many many others. Would it not be easier for us to convince you and your competitors to plough some of your profits back into relevant cutting edge science and gras roots activism rather than become a me too provider?Probably not... when you are forced to rely on the charity of others, instead of raising your own funds from the general public through a tangible item, you are limiting yourself dramatically. You can raise funds selling anything, so why not something that is relevant to the mission? (heck do remember selling chocolate bars at school? Now that was uncomfortable... but you did it anyway.)
Caliban, I used to do some part-time work for the Lighthouse here in Miami. This is a non-profit for the blind, where kids would come in and learn on braille assisted computers, play music, and try to learn the things needed to land a job, etc. There was a person in charge of organizing luncheons, and parties with the Mayor, and wealthy folks. They spent lots of money on fund raisers and the like. Having a group of blind children always available for the events was interesting, and focused people on the issue. They did a lot of work, called numerous people, and were very suave about the interactions with everyone.
Did I mention that they did a lot of work? They definitely did. They continue to raise money for these kids, because that is their mission. The mission is relevant, not the parties, the wine tasting events, the restaurant events, the silly pictures of the children making faces, or the poetry, interesting music, or the outdoor indie movies behind a restaurant... these things bring people in to consider the mission, even if they initially never realized that some of the events where to help raise money for the blind.
So what honey pot do you guys have for the average Joe who thinks lipofuscin is something a plastic surgeon does?
If you suddenly rolled your eyes when you read my last sentence... then it's possible that I may simply be to "low brow", and can consider all my ideas silly.... I will find no issues with that at all.
(After all, I can just concentrate on my own supplement business... instead of 'trying' to teach folks how to fish...)
A
sorry, I had to ad the word 'trying' in that last comment...
Edited by Anthony_Loera, 03 October 2009 - 02:36 AM.